Friends and collaborationsFuzhou, Fujian

Cameli.

Cameli is a sunny tea-plant blossom who loves Fuzhou jasmine-scented tea. He helps newcomers notice an aroma and find their own simple words for it.

Explore the looks
01 lookFuzhou jasmine-scented tea
Look 01A first conversation about fragrance

The story / Cameli

The character’s story

In our story, Cameli appeared as a tea-plant flower curious about why the neighboring jasmine smelled so different. That curiosity led him to Fuzhou jasmine tea and a friendship between two different plants. Cameli remains a tea blossom: he never calls himself jasmine or suggests brewing his own petals. His sunny character arrives before any explanation, while his thoughtful side appears in the attention he gives to fragrance. He loves helping a guest find their own words for a first cup.

Cultural context

Cameli / Collection

The looks01

01 Look
Front

A cobalt polo, sandy work trousers and a green crossbody bag. Cameli holds a small cup and invites everyone to begin with its fragrance.

Fuzhou jasmine-scented tea

00 / Original form

Character starts with form.

Five broad ivory petals surround the ochre-gold face of a tea-plant blossom.