The world of TEA.TOYS
Every tea has
a character.
Small creatures with stories to share. They gather tea, keep familiar rituals, bring neighbours together and make time for a cup.
154 characters760 image pairs
Tea creatures. Stories of their own.TEA.TOYS / 01
Who will you meet first?
Nine keepers of the tea year, city makers, island neighbours and new friends. Each has a character—and a tea—of their own.
Cities and workshops
Shanghai Tea Urbanite
Bubble tea on a city walk and brewed tea at home
Meet the character
Cultural stories
Berestka
Tea with reindeer milk; a metal cup and birchbark container.
Meet the character
Friends and collaborations
Arti
Ripe and raw pu-erh and Dianhong from the Art of Tea catalogue
Meet the character
A new acquaintance / ART OF TEA
Arti. A taste of Petersburg.
Courtyard dandy, house-party host, companion by the Gulf of Finland. Eight Petersburg moods and one secret Night Griffin.
Meet ArtiTEA.TOYS / 02
Different worlds. Shared tea.
Choose a mood, a place or a story. Tea brings the characters together; their differences make them memorable.
9 characters
The first nine
Nine personalities inspired by the tea year.
56 characters
Cultural stories
56 original characters and their encounters over tea.
49 characters
Cities and workshops
Tea among streets, crafts and neighbourhood habits.
26 characters
Island stories
Everyday life, memories of place and a shared cup.
3 characters
Historical imaginings
Characters shaped by research and imagination.
11 characters
Friends and collaborations
Tea characters created in conversation with brands.